"The underwear that started it all. I don't go anywhere without a pair or three. Truly the most game changing piece of clothing I've ever encountered, these underwear are my go to for work, skiing, mountain biking, grocery store trips, long naps, short naps, dog walks, and so on. Simplify at least one decision in your life and make our merino boxer briefs your everyday underwear choice. You'll be stoked."

"Long sleeves are my first pick for sun protection while hiking! I keep these at my cabin and wear them all summer!"

"Bikini Briefs. I wear them everyday. I've cleared all other options from my drawer, leaving only Woolly Merino Bikinis—a deliberate choice that simplifies my morning routine. The practical benefits are clear - breathable fabric that regulates temperature throughout the day, natural fibers that feel good against skin, and a fit that doesn't bunch or ride up during my busy schedule. The quality stands up to regular wear, making these a reliable staple rather than just another underwear option. Not a day passes when I don't choose Woolly as my first layer of confidence."

“Before I worked here, I hardly knew about merino. Now it’s all I want in the summer! I wear fleece for chilly nights around a camp fire and early morning adventures!"

"I wear the thong almost everyday! It's so comfy and has held up to many long travel days."

"I'm always grabbing for a versatile basic! The V Neck Tee is super light weight and perfect for layering spring into summer. Plus, I have no issue wearing it all day on the go; classic, comfortable & functional!"