EVERYDAY MERINO

Always Light. Always Cool.

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light. cool. active.

More Wool, Less Plastic

shop womenshop men

not so basic

Experience a little luxury every day

women's basicsmen's basics
THE WOOLLY RECYCLING PROGRAM

RECYCLE YOUR
WELL-WORN WOOLLY

Upcycle your used Woolly!

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woolly top sellers

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Left Right
The Polo
$ 69.99
BlackCharcoalRustCascadeSiltDeep Sea+ 3 more
Rated 4.8 out of 5
Based on 97 reviews
Sale
Left Right
Classic Boxer
$ 27.99 $ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Rated 4.8 out of 5
Based on 143 reviews
Sale
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MerinoAire® Short Sleeve Crew
$ 49.99 $ 64.99
BlackCharcoalDeep Sea
Rated 4.5 out of 5
Based on 33 reviews
Sale
Left Right
MerinoAire® Crew Tee
From $ 49.99 $ 64.99
BlackCharcoalPlumTeal And EucalyptusPlum And Lilac+ 2 more
Rated 4.9 out of 5
Based on 22 reviews
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Crew Tank
$ 54.99
BlackCharcoalPlumLilacWild RoseTealGrey+ 4 more
Rated 4.8 out of 5
Based on 97 reviews
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Cami Tank
$ 54.99
BlackCharcoalSageLilacWild RoseRustPlumTeal+ 5 more
Rated 4.8 out of 5
Based on 44 reviews
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V Neck Tee
$ 64.99
BlackCharcoalPlumLilacWild RoseRustTealGrey+ 5 more
Rated 4.6 out of 5
Based on 75 reviews
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Long Sleeve Button Up
$ 89.99
BlackCharcoalDeep SeaKaleBurgundyGrey+ 3 more
Rated 4.7 out of 5
Based on 63 reviews
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Everyday V Neck Tee
$ 64.99
BlackCharcoalCascadeRustSiltDeep Sea+ 3 more
Rated 4.7 out of 5
Based on 94 reviews
Left Right
Henley Short Sleeve
$ 69.99
BlackCharcoalDeep SeaGrey+ 1 more
Rated 4.9 out of 5
Based on 45 reviews
Left Right
Pro-Knit Zip Hoodie
$ 119.99
CharcoalDeep SeaMerlot
Rated 4.6 out of 5
Based on 94 reviews
Left Right
Hipster Brief
$ 27.99
CharcoalPlumBlackTealLilacWild Rose+ 3 more
Rated 4.6 out of 5
Based on 104 reviews
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Everyday Boxer Brief
$ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Rated 4.5 out of 5
Based on 260 reviews
Left Right
High Waisted Bikini Brief
$ 27.99
BlackCharcoalPlumTealLilacWild Rose+ 3 more
Rated 4.2 out of 5
Based on 122 reviews
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Pro-Knit Jogger
$ 119.99
BlackCharcoalDeep SeaGreyKale+ 2 more
Rated 4.8 out of 5
Based on 53 reviews
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Women's Pro-Knit Jogger
$ 119.99
BlackCharcoalDeep SeaMerlotLinen+ 2 more
Rated 4.5 out of 5
Based on 145 reviews
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Longhaul Pant
$ 129.99
CharcoalNavyPeatCamel+ 1 more
Rated 4.5 out of 5
Based on 143 reviews
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Longhaul Weekender Pants
$ 119.99
CharcoalPeatCamel
Rated 4.4 out of 5
Based on 39 reviews
Sale
Left Right
Henley Short Sleeve
$ 54.99 $ 69.99
Grey With Deep Sea PocketKaleBurgundy
Rated 5.0 out of 5
Based on 5 reviews
Sale
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Everyday V Neck Tee
$ 49.99 $ 64.99
Kale
Rated 5.0 out of 5
Based on 1 review
Have you tried them yet?

THE UNDIES SHOP

SHOP WOMENSHOP MEN

most loved undies

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Everyday Boxer Brief
$ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Rated 4.5 out of 5
Based on 260 reviews
Left Right
Bikini Brief
$ 27.99
BlackCharcoalPlumTealWild RoseLilac+ 3 more
Rated 4.9 out of 5
Based on 333 reviews
Sale
Left Right
Classic Boxer
$ 27.99 $ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Rated 4.8 out of 5
Based on 143 reviews
Left Right
High Waisted Bikini Brief
$ 27.99
BlackCharcoalPlumTealLilacWild Rose+ 3 more
Rated 4.2 out of 5
Based on 122 reviews
light & cool merino

redefine the work shirt

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LIVE IN MERINO

MORE WOOL. LESS PLASTIC. ®

Sustainability meets versatility. We design clothing for every part of your lifestyle made from the world's softest merino.

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hit the gym
skip the plastic

Ditch the Synthetics

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More wool, less plastic

THE MERINO LEGGING

Try our soft and comfy natural wool legging.

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NEW BAMBOO BLEND

longhaul PANTS

Soft, Strong and flexible Merino

shop menshop women

TRENDING NOW

MEN'S EVERYDAY STYLE

SHOP MEN

men's everyday style

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Left Right
Long Sleeve Button Up
$ 89.99
BlackCharcoalDeep SeaKaleBurgundyGrey+ 3 more
Rated 4.7 out of 5
Based on 63 reviews
Left Right
The Polo
$ 69.99
BlackCharcoalRustCascadeSiltDeep Sea+ 3 more
Rated 4.8 out of 5
Based on 97 reviews
Left Right
Everyday V Neck Tee
$ 64.99
BlackCharcoalCascadeRustSiltDeep Sea+ 3 more
Rated 4.7 out of 5
Based on 94 reviews
Left Right
Everyday Long Sleeve V
$ 69.99
KaleBlackCharcoalGrey+ 1 more
Rated 4.8 out of 5
Based on 17 reviews
Left Right
The Henley
$ 79.99
Black
Rated 4.7 out of 5
Based on 71 reviews
Left Right
Button Up
$ 69.99
BlackCharcoalRustCascadeSiltDeep Sea+ 3 more
Rated 4.7 out of 5
Based on 66 reviews
Left Right
Henley Short Sleeve
$ 69.99
BlackCharcoalDeep SeaGrey+ 1 more
Rated 4.9 out of 5
Based on 45 reviews
Left Right
Everyday Crew Tee
$ 64.99
BlackCharcoalRustCascadeSiltDeep Sea+ 3 more
Rated 4.7 out of 5
Based on 128 reviews
Left Right
Rugby Polo
$ 79.99
BlackCharcoalBurgundyKale+ 1 more
Rated 5.0 out of 5
Based on 32 reviews
Left Right
Henley Hoodie
$ 99.99
BlackKaleBurgundyDeep SeaCharcoalGrey+ 3 more
Rated 4.9 out of 5
Based on 38 reviews
Left Right
Longhaul Pant
$ 129.99
CharcoalNavyPeatCamel+ 1 more
Rated 4.5 out of 5
Based on 143 reviews
Left Right
Longhaul Shop Pant
$ 129.99
CharcoalNavyPeatCamel+ 1 more
Rated 4.4 out of 5
Based on 14 reviews
Left Right
Pro-Knit Pullover Hoodie
$ 119.99
BlackCharcoalDeep SeaKale+ 1 more
Rated 4.8 out of 5
Based on 39 reviews
Left Right
Merino Fleece Quarter Zip
$ 189.99
CharcoalSand With Navy Panels
Rated 4.7 out of 5
Based on 6 reviews
Left Right
Merino Fleece Zip Hoodie
$ 189.99
CharcoalSand With Charcoal Panels
Rated 4.8 out of 5
Based on 16 reviews
Sale
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Everyday Crew Tee 3 Pack
$ 164.99 $ 194.99
Deep Sea, Cascade, Rust 3 PackBlack, Charcoal, Silt 3 Pack
Rated 5.0 out of 5
Based on 2 reviews
Sale
Left Right
Everyday V Neck Tee 3 Pack
$ 164.99 $ 194.99
Deep Sea, Cascade, Rust 3 PackBlack, Charcoal, Silt 3 Pack
Sale
Left Right
Track Tank
From $ 44.99 $ 54.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Rated 4.9 out of 5
Based on 29 reviews
Sale
Left Right
The Polo
$ 54.99 $ 69.99
GreyKale
Sale
Left Right
Henley Short Sleeve
$ 54.99 $ 69.99
Grey With Deep Sea PocketKaleBurgundy
Rated 5.0 out of 5
Based on 5 reviews

Happier feet in
merino socks

Shop SOCKS
Sustainable Wool

The most versatile fabric

From running to lounging & hiking to reclining our sustainable wool is fully adaptable to it's application. Whether you're looking to keep out the elements or wrap yourself in ultimate comfort, our wool is the answer.

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GOODBYE PLASTIC

MERINO FLEECE

Pure merino, as fleece is meant to be

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WOMEN'S SHIRTS & TANKS

TRENDING

WOMEN'S LEGGINGS

SHOP WOMEN'S COLLECTIONS

Basics
29 products
The Legging Collection
6 products
Travelwear
13 products
Women's Activewear
27 products

wanna travel light?

Our lightest & most packable merino

Women's TravelMen's Travel

from Seattle, With Love

Born and designed in Seattle, our heart and soul thrives in the mountains and waterways of the Pacific Northwest.