Made to move

Shop the active collection

spring closeouts

Save 20-50% on select merino

not so basic

Experience merino luxury

spring collection

SPRING READY

Ready for anything. Like you.

LIVE IN MERINO

MORE WOOL. LESS PLASTIC.

Sustainability meets versatility. We design clothing for every part of your lifestyle made from the world's softest merino.

experience merino luxury

merino basics

Sustainable Wool

The most versatile fabric.

From running to lounging & hiking to reclining our sustainable wool is fully adaptable to it's application. Whether you're looking to keep out the elements or wrap yourself in ultimate comfort, our wool has the answer.

men's Merino style

Life well worn

HAVE YOU TRIED THESE?

THE MERINO LEGGING

Ditch the synthetics, try our soft and comfy natural wool legging.

wanna travel light?

Our lightest & most packable merino.

limited time only

Get free undies.

How it works...
1) Add $200 of Woolly to your cart.
2) Add any underwear to your cart.
3) Checkout and get the undies free!

ACTIVEWEAR COLLECTION

WORKOUT READY

BREATHE EASY

Seattle, With Love

Born and bred in Seattle. Our heart and sole thrives in the mountains and waterways of the Pacific Northwest.