Gift naturally

2024 Gift Guide

Better basics

Experience a little luxury every day

women's basicsmen's basics

Merino Undies

Simply Life-Changing

Shop womenshop men
100% Merino

Pro-Knit Layers for days

Hoodies, fleece and joggers. Layer up for moisture-wicking warmth.

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woolly top sellers

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Left Right
Classic Boxer
$ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Left Right
Bikini Brief
$ 27.99
BlackCharcoalPlumTealWild RoseLilacDeep SeaFogTanninEmeraldLime+ 8 more
Left Right
Everyday Boxer Brief
$ 29.99
BlackCharcoalDeep SeaCascadeRustSilt+ 3 more
Left Right
High Waisted Bikini Brief
$ 27.99
BlackCharcoalPlumTealLilacWild RoseLimeTanninEmeraldFog+ 7 more
Left Right
The Polo
$ 69.99
BlackCharcoalCascade
Left Right
Crew Tank
$ 54.99
BlackCharcoalPlumLilacWild RoseTealGreyEmerald+ 5 more
Left Right
Cami Tank
$ 54.99
BlackCharcoalSageLilacWild RoseRustPlumTealEmeraldFogTannin+ 8 more
Left Right
V Neck Tee
$ 64.99
BlackCharcoalPlumLilacWild RoseTealEmerald+ 4 more
Left Right
Long Sleeve Button Up
$ 89.99
BlackCharcoalMidnight
Left Right
Everyday V Neck Tee
$ 64.99
BlackCharcoalCascadeMidnight+ 1 more
Sale
Left Right
Henley Short Sleeve
$ 55.99 $ 69.99
BlackCharcoalDeep SeaBurgundyGrey with Deep Sea Pocket+ 2 more
Left Right
Pro-Knit Zip Hoodie
$ 119.99
CharcoalSage
Left Right
Hipster Brief
$ 27.99
CharcoalPlumBlackTealLilacWild RoseEmeraldFogTannin+ 6 more
Left Right
Women's Pro-Knit Jogger
$ 119.99
Merlot
Left Right
Longhaul Weekender Pants
$ 119.99
CamelCharcoalNavyPeat+ 1 more
Have you tried them yet?

THE UNDIES SHOP

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limited time only

Get free undies.

How it works...
1) Add $200 of Woolly to your cart.
2) Add any underwear to your cart.
3) Checkout and get the undies free!

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light & cool merino

redefine the work shirt

shop men's
More wool, less plastic

THE MERINO LEGGING

Try our soft and comfy natural wool legging.

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GOODBYE PLASTIC

MERINO FLEECE

Pure merino, as fleece is meant to be

100% Merino
LIVE life IN MERINO

MORE WOOL. LESS PLASTIC. ®

Sustainability meets versatility. We design clothing for every part of your lifestyle made from the world's softest merino.

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wanna travel light?

Our lightest & most packable merino

Women's TravelMen's Travel

from Seattle, With Love

Born and designed in Seattle, our heart and soul thrives in the mountains and waterways of the Pacific Northwest.