cyber deals last chance

Save up to 40% on our top merino

Gift naturally

Share the love of merino

Better basics

Experience a little luxury every day

Merino Undies

Simply Life-Changing

100% Merino

Pro-Knit Layers for days

Hoodies, fleece and joggers. Layer up for moisture-wicking warmth.

Have you tried them yet?

THE UNDIES SHOP

limited time only

Get free undies.

How it works...
1) Add $200 of Woolly to your cart.
2) Add any underwear to your cart.
3) Checkout and get the undies free!

light & cool merino

redefine the work shirt

More wool, less plastic

THE MERINO LEGGING

Try our soft and comfy natural wool legging.

GOODBYE PLASTIC

MERINO FLEECE

Pure merino, as fleece is meant to be

LIVE life IN MERINO

MORE WOOL. LESS PLASTIC. ®

Sustainability meets versatility. We design clothing for every part of your lifestyle made from the world's softest merino.

wanna travel light?

Our lightest & most packable merino

from Seattle, With Love

Born and designed in Seattle, our heart and soul thrives in the mountains and waterways of the Pacific Northwest.