It all started with merino undies
Our Co-founders, Mike, Chris and James wanted to make more affordable Merino Boxers to keep their outdoor pursuits comfortable, and daily life a little more sustainable.
What started as a side-hustle, gradually grew into a full-blown team in a re-purposed garage, (previously a glass-blowing-studio) turned office.
Now we live and breathe all-things Merino, driven by our mantra "More Wool, Less Plastic.â„¢" We hear it from our customers every day:Â life is better in merino wool. And when you feel great, life has no limits.