The Woolly Story

More wool. Less Plastic.™

Why we started Woolly.

It all starts with merino.

We hear it from our customers every day: life is better in merino wool.
And when you feel great, life has no limits. We want to make your favorite shirt. We want you to enthusiastically pull on your undies. We want you to feel unstoppable, every day, in merino wool. So let's wake up stoked. Let's live life well worn.


The Beginning.

Hi! We're James, Mike, Carly, Chris, Galen and Erica, also known as Woolly Clothing Co. We are Seattleites who love the outdoors and love designing, testing and wearing merino. We see the negative impact synthetic garments have on our environment. And we recognize the high price tag of natural alternatives like wool - Time to change that.

Merino. Made for all.

Synthetic materials have been the traditional fabric of activewear. We started Woolly because believe wool is a better everyday fabric for your next adventure, workout or commute. Whether in the backcountry or the boardroom, nothing matches the performance and versatility of merino.

With simple style and surprising softness, Woolly aims to deliver all the upside of merino while competing head on with synthetics, dollar for dollar. This is merino made for all. 

Performance without plastic.

We once thought plastic was recycled. It isn't. Even worse, it's destroying our oceans. Our addiction to plastic, like petroleum, has serious environmental consequences. To keep plastic out of our oceans we must reduce the amount of plastic we use.

That's why we love merino as a foundation fabric and develop innovative products like NatureDry. You get all the performance of synthetics, without the plastic, and reduce the impact on our world. 

Business For Good.

We're a small business here in Seattle. Operating Woolly as an independent business allows us to support causes right in our community. From how we sew our garments, handle our inventory and invest our profits - we get the chance to make the world a little better.

Here are some ways we do business for good.

We ensure responsible production as members of BSCI, setting a high code of conduct for labor rights. We donate to organizations including the Recovery Café, a nonprofit serving people struggling with homelessness and mental health. We reinvest profits into organizations that inspire us including Black Lives Matter Seattle, the NAACP and the Northwest Avalanche Center.

Did you know?


With a love for the environment and the outdoors at our core, we take great care in finding partners that can meet our standards for quality, sustainability and excellent working conditions.

We are proud to have developed relationships with highly sustainable and ethical manufacturers from China for our Woolly garments.


We appreciate your business and take pride in every order fulfilled. With this, we want to guarantee you're happiness with all Woolly products. If you are not satisfied for any reason please contact us at


Visit our FAQ for more information on everything Woolly.