better by nature

Wool undies?

Few choices are life-changing. This one is.

Go fully woolly

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BUTTERY-SMOOTH SOFTNESS

Merino fibers are smaller, softer, and finer. It's as luxurious feeling as most cashmere.

ULTRA-COOLING FABRIC

Merino wicks sweat away from the skin, and is quick to dry. The fine fibers hold microscopic pockets of air, which naturally regulate your temp.

FRESHER FEELING FOR LONGER

Wool breathes and does not retain odors like polyester-based undies do. Find your undies.

Break up with plastic

95% PERCENT OF CLOTHING IS MADE OF SYNTHETICS.

Not to be dramatic, but plastic has infiltrated our lives.

Microplastics are all around us. Synthetic fibers can penetrate skin pores and be absorbed into the body. This is especially important for garments worn against the skin, including underwear, baselayers, and activewear. Another great reason to go merino.

Synthetic materials (like polyester) made from plastic have now become the leading fabric. We started Woolly because merino is inherently biodegradable, renewable, and straight from nature. If that wasn't enough, merino wool is a better performing fabric for life’s adventures, every day. 

ThoughtfulLY DesignED

BEST PRACTICES

When it comes to merino, more is better. So Woolly only uses the highest merino content possible, providing the highest benefit.

Our competitors typically use a plastic/synthetic core, that’s later spun with merino. This reduces the natural benefits of the wool often giving the garment a more stuffy, less breathable feel. And contains microplastics.

Style & Fit

What women think...

You know we love them. Now get the real deal ... from real customers.

TRY them FOR YOURSELF

ONE-YEAR PROMISE

Your new favorite undies

Merino undies are great for...

Working Out

Light, cool and moisture-wicking, merino does not harbor odors like synthetics do. The natural flex and support moves with you for an amazing workout.

Travel

If you want to pack light, travel further, and wash less, merino undies are the way to go. The natural merino fibers keep you fresh longer and are perfect for multi-day wear.

Backpacking

Stay cool and dry when it’s hot, or warm and cozy when it's cold. Woolly Merino undies are better for the environment and don't shed microplastics when handwashing on multi-day trips.