In stock, ships fast.
2 day standard shipping
Easy returns, free exchanges
Designed in Seattle
Our Cheeky Brief offers flirty coverage with a smooth, no-elastic waistband for all-day comfort. Made with 95% merino wool (you may want to size down for your perfect fit!)
Wash: Pop your Woolly in the machine on a cold cycle with similar colors. But be careful—fine merino fibers can snag on zippers, buckles, and Velcro. Avoid washing with jeans, jackets, backpacks, or any harsh fabrics.
Dry: Tumble dry on low or go au naturel and hang it up to dry.
Avoid Bleach: Skip the bleach—it’s not a friend to wool fibers.
No Iron Needed
Pilling: Wool may pill over time, but turning your garments inside out before washing can help slow this down.
Air Dry Option: For the air dry lovers out there, lay your wet Woolly on a towel, roll it up like a burrito to gently squeeze out extra moisture, then hang it up for a breezy air dry!
One Year Guarantee
People who make the move to merino typically don't go back. We're so confident that our underwear is the best around that we'll back them for a full year. We want you to be happy! If for any reason your Woolly undies aren't top notch we'll replace them.
No fuss just comfy butts.
Responsible Wool Certified
Our Responsible Wool Standard (RWS) certified supply chain verifies high standards of animal welfare and land management practices in wool production and tracks the certified material from farm to final product.
Certified by Control Union: 1313848
Plastic Free Packaging
Woolly's product packaging is 100% recyclable and plastic free. We constantly strive to improve the sustainability of our operations by reducing waste, reselling our returns, and donating our unsellable product.
These are just a few of the ways Woolly does business better
| Comfort |
Rated 4 out of 5
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| Fit |
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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LOVE the Cheeky Brief! So comfortable and soft. I need to purchase more! My favorite right now.
| Comfort |
Rated 5 out of 5
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| Fit |
Rated 1 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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I love these! They breathe so well and are incredibly comfortable. I had two pair that I’ve worn for a few years, and I just ordered a few more. They do run large, so I will order a size down next time.
| Comfort |
Rated 5 out of 5
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| Fit |
Rated 2 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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I love these undies! So comfortable and soft - and I feel dryer and cleaner all day. Love - would recommend.
| Comfort |
Rated 5 out of 5
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| Fit |
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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These are my new favorite. So breathable and comfortable! Looking forward to purchasing more.
| Comfort |
Rated 5 out of 5
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| Fit |
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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So soft, and the seams are awesome. They don’t cut in your skin. Highly recommend.
| Comfort |
Rated 5 out of 5
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| Fit |
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is Just Right and 2 is Runs Large
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