No retail stores. No retail markup. Always free shipping.

  • Merino Foundation Wear

    Foundation of a well lived winter.


Live well this winter in merino wool.

From backcountry to barstool, merino outperforms any fabric.

Woolly aims to deliver the upside of merino while competing head on with synthetics, dollar for dollar.

Shipping is always free. 

  • We think the incredible feeling of wearing merino should happen every day, in every season. 


Merino Shirts

Shirts that perform outdoors but look great at the barstool, gym, or at work.

starting at $49

Jackets & Hoodies

Mix it up with everyday weight jackets, hoodies and cold weather styles that blend performance and fashion. 

From $69

Performance Boxers

Upgrade your everyday drawers, or find an amazing option for backpacking, travel or multi-day adventures.

from $29

Merino Socks

Comfort, style and enhanced durability with the perfect merino blend. Always sold in 2 packs.

2-packs from $20
Sizing for Men & Women

Men's Tops >> Chest size in inches.
Small: 34-36
Medium: 38-40
Large: 42-44
X Large: 46-48

Men's Underwear>> Waist size in inches.
Small: 29-31
Medium: 32-34
Large: 35-37
X Large: 38-40

Socks - Unisex >>
Small: Women's 6-9
Medium: Men's 6-9
Large: Men's 10+

Women's Tops >> Bust/Chest size in inches.
Small: 33-34
Medium: 34.5-36
Large: 36.5-38
X Large: 38.5-40

Women's Underwear >>
Small: Size 0-4
Medium: Size 6-8
Large: Size 10-12
X Large: Size 14+

Women's Leggings >>

Small: Size 2-4, 28 waist / 27.5 inseam
Medium: Size 6-8, 30 waist / 28 inseam
Large: Size 10-12, 31.5 waist / 29 inseam
X Large: Size 14+, 33 waist/ 29.5 inseam