No retail stores. No retail markup. Always free shipping.

  • Merino Foundation Wear

    A new foundation of menswear.


Nothing performs like merino wool.

From backcountry to barstool, merino outperforms any fabric.

Woolly aims to deliver the upside of merino while competing head on with synthetics, dollar for dollar.

Shipping is always free. 

  • The incredible feeling of wearing merino should happen everyday. Welcome to a new foundation of menswear.


Men's Shirts

Shirts that perform outdoors but look great at the barstool, gym, or at work.

From $49

Performance Boxers

Upgrade your everyday drawers, or find an amazing option for backpacking, travel or multi-day adventures.

Boxers at $29

Jackets & Hoodies

Mix it up with everyday weight jackets, hoodies and cold weather styles that blend performance and fashion. 

start at $69

Merino Socks

Comfort, style and enhanced durability with the perfect merino blend. Always sold in 2 packs.

View socks styles

Sizing for Men & Women

Men's Tops >> Chest size in inches.
Small: 34-36
Medium: 38-40
Large: 42-44
X Large: 46-48

Men's Underwear>> Waist size in inches.
Small: 29-31
Medium: 32-34
Large: 35-37
X Large: 38-40

Socks - Unisex >>
Small: Women's 6-9
Medium: Men's 6-9
Large: Men's 10+

Women's Tops >> Bust/Chest size in inches.
Small: 33-34
Medium: 34.5-36
Large: 36.5-38
X Large: 38.5-40

Women's Underwear >>
Small: Size 0-4
Medium: Size 6-8
Large: Size 10-12
X Large: Size 14+

Women's Leggings >>

Small: Size 2-4, 28 waist / 27.5 inseam
Medium: Size 6-8, 30 waist / 28 inseam
Large: Size 10-12, 31.5 waist / 29 inseam
X Large: Size 14+, 33 waist/ 29.5 inseam