This probably the 10th Woolly shirt I've purchased. I do buy other Merino brands, but my go to is Woolly...
good value (not the most expensive Merino) and excellent casual, non technical, every day garments. Shipping is crazy fast.
Excellent fabric , so comfortable, soft, warm breathable, looks awesome, almost never smells. After I wear I hang to air out. I can wear these shirts 4-5 times, sometimes more, before washing.
I'm usually a large but for Woolly I'm a medium. And it's a great fit.
If you have cats be careful if you pick them up. Their claws can mess up the fabric pretty easily.