Why merino?

When you're feeling good, great things happen.

We think that incredible feeling of slipping into merino wool should happen everyday, all week long.

Ask around. Merino wool outperforms any fabric when it comes to running, hiking, skiing, cycling - really, anything that makes you sweat. But merino still feels amazing at home, or in that marathon meeting, or on your commute. Merino wool is like no other fabric. It’s incomparable in comfort, totally natural and performs like nothing else can.

The drawback? The cost. Period.
And at Woolly we aim to deliver all the benefits of merino wool – while competing head on with synthetics, dollar for dollar.

So, why is merino wool so worthy?
Obviously we're fans. But check public opinion direct from Wikipedia .

- Merino is excellent at regulating body temperature, especially when worn against the skin. The wool provides warmth, without overheating the wearer. It draws moisture (sweat) away from the skin, a phenomenon known as wicking. The fabric is slightly moisture repellent (keratin fibers are hydrophobic at one end and hydrophilic at the other), allowing the user to avoid the feeling of wetness.

- Like cotton, wool absorbs water (up to 1/3 its weight), but, unlike cotton, wool retains warmth when wet, thus helping wearers avoid hypothermia after strenuous workouts (climbs) or weather events.

- Like most wools, merino contains lanolin, which has antibacterial properties.

- Merino is one of the softest types of wool available, due to finer fibers and smaller scales.

- Merino has an excellent warmth-to-weight ratio compared to other wools, in part because the smaller fibers have microscopic cortices of dead air, trapping body heat similar to the way a sleeping bag warms its occupant.


Woolly Clothing’s garments are made from Woolmark certified Australian Merino, regarded as the world’s finest and softest wool. Inherently natural, biodegradable and renewable, Merino wool is the result of 200 years of sustainable farming on Australia’s grassland terrain.

Sizing

Woolly Socks >> Based on your shoe size.
Sizes :    US Men   US Women 
Medium: 6-8.5       7-9.5
Large:     9-13        10-14
X-Large: 13.5+
Note: socks shrink to fit after one to two washes.

Woolly Underwear >> Waist sizes in inches.
Small: 29-31
Medium: 32-34
Large: 35-37
X Large: 38-40

Woolly Shirts >> Chest sizes in inches.
Small: 34-36
Medium: 38-40
Large: 42-44
X Large: 46-48